One of the biggest challenges with straight-to-camera informational videos is keeping the viewer’s interest. A simple and effective way to make interesting videos, particularly on-camera videos, is by using summary graphics.
A summary graphic is a simple on-screen graphic that summarizes and reinforces the main points you’re trying to make to your viewer.
Representative Images Work Better
A summary graphic can be a simple text title on a plain background. To make your content more engaging and memorable, however, use an image that represents the concept your trying to communicate. That image can be the actual thing you’re talking about. Or, you could use a visual analogy – something real that represents an abstract concept.
You can have any number of summary graphics in your video. It depends on how many main points you’re trying to make.
Interesting Videos Made Easy
Summary graphics are simple to create. You can make them in the most basic of editing software. You can also use a free online graphic service, like Canva. The challenging part of the process is identifying and distilling the main points of your content.
Build a Mental Model
Summary graphics not only make your video more visually interesting, they make it more memorable. They help your audience build a mental model of your information – making it easier to understand and remember.
Cutting away to a summary graphic – or any kind of full-screen image – also means you don’t have to stay on camera for an extended period.
A summary graphic is very much like a sub-headline in a blog post.